It’s Elementary

One area where smart or intelligent packaging has practically become a necessity is in the area of brand security/authentication. One way to make packaging for brand protection smart is employing RFID. According to a -NanoMarkets study, “Smart Packaging Markets: 2006-2013,” printable and chip-based RFID tags will be consumed by smart packaging to the tune of $1.1 billion by 2011. In fact, the study further states that “NanoMarkets believes this is a tremendous opportunity for smart packaging, noting that a combination of RFID authentication at point of sale, security inks, and other smart packaging approaches will make a major contribution to combating counterfeiting, especially in the food, beverage, and pharmaceutical sectors.”