It’s Elementary

Although smart packaging comprises only a tiny part of the packaging market, the study finds that it is growing at a much faster pace than the rest of the packaging sector. It predicts that the total smart packaging market will rise 95 percent from $1.9 billion in 2005 to $3.7 billion by the end of the decade. Given the emerging importance of brand security and authentication and intelligent packaging being a component of this, more of your brand owners are going to ask about the solutions you can provide. Of intelligent packaging’s importance to brand protection, Greaves concludes that it is fundamental. “If you do not have it or you do not have a strategy in place to migrate to such a model,” he says, “then your investment strategy going forward is likely to be severely compromised.”