It’s Elementary

The base theory, according to Gorgi, is that brand protection is a combination of the official brand packaging (iTacs concept) and the branded item itself. “It is this combination of data (packaging ID + product ID) that actually gives the brand protection,” he says. If either one of these is compromised, he explains, then the product is compromised. Another issue is controlling products moving through country borders. “iTac packaging, together with electronic documentation (RFID-/2D matrix code-enabled delivery documents) would assist customs in identifying and actually physically checking the goods passing their borders,” Gorgi says. He adds that presently, fewer than 5 percent of all goods are physically checked.