You Can’t Control What You Can’t Measure

"The experience of color is subjective, no matter how trained the eye becomes," explains Chris Wallace, global accounts representative for X-Rite, Inc. (www.xrite.com). "Visual assessment is needed for the evaluation of color, but color communication is accomplished digitally." X-Rite is the developer of the Color Exchange Format (CfX), a file format designed to accurately and unambiguously communicate all commercially relevant aspects of color across devices, applications, and geographies.