Design Innovation
Anthem Worldwide Releases New High Liner Foods Packaging Design
TORONTO—Anthem Worldwide recently released its packaging design for High Liner Foods new premium product offering.
High Liner Foods is a marketer of prepared frozen seafood products. During the economic downturn, High Liner Foods anticipated consumers would be eating at home more while still looking for restaurant quality, so it designed a pan-seared fish that can be prepared at home with ease, which it hopes will be an attractive option for consumers.
"Anthem worked very closely with High Liner to gain an understanding of its brand heritage and visual equities to create a well proportioned, clean package design that expresses the look and taste of restaurant-inspired cuisine," says Katherine Brouillard, senior brand manager, High Liner Foods.
Packaging Solution Replaces PVC with 100 Percent Recycled PET
BOCA RATON, Fla.—NextLife Packaging Group (NPG), the business unit of NextLife that supports, represents, and certifies a sustainable packaging supply chain, announced that XO Athletic's environmentally-friendly clamshell package has won an IOPP Ameristar Award.
NPG-certified partner, First Choice Packaging, and paperboard converter, CardPak, contributed to development of the winning clamshell package designed by LucDesign. The package employs NextLife 100 percent post-consumer recycled PET from NPG network partner, Integrated Packaging Films.
The new package saves approximately 120,000 pounds of virgin plastic per year. Additionally, the package incorporates First Choice Packaging's patented Virtuweld™ design, which allows the front and back parts to be snapped together.
Display Pack Wins Ameristar Award For Green AT&T Packaging
GRAND RAPIDS, Mich.—AT&T Accessible Pack—For Wireless Accessories is the recipient of a 2009/2010 AmeriStar Award from the Institute of Packaging Professionals (IoPP).
Display Pack worked with Superior Communications of Irwindale, Calif. to design and produce accessible packaging with improved sustainability for AT&T cell phone accessories. The solution is easy-to-open and showcases the products from all views, allowing customers to inspect and even try out the product with their own phones, then reclose the packaging without compromising package integrity.
Improved sustainability was met by reducing up to 63 percent paperboard and 34 percent plastic compared to the original AT&T packaging and by removing the heat sealing process, which reduces greenhouse emissions. Because no seal is needed, the paperboard and plastic can be easily separated and recycled.
Kodak Adopts MWV's Natralock®
RICHMOND, Va.—MeadWestvaco's secure, sustainable Natralock packaging solution, a paperboard-based alternative to plastic clamshells, has been selected by Eastman Kodak as the package of choice for its Kodak C-182 digital camera.
Natralock is made from sustainably sourced paperboard with a clear plastic APET or RPET bubble. Natralock uses 60 percent less plastic on average than petroleum-based PVC clamshells and uses about 65 percent less energy in production. Natralock also prevents the "wrap rage" commonly associated with opening clamshell packaging, as it can easily be opened with scissors, leaving a smooth, safe edge. pP
