Design Innovation

"Next to all of the clear glass bottles, we really wanted our packaging to pop on the shelf," explains Guillem. "The full-body shrink label enabled us to deliver that impact while still giving us the flexibility to create promotional packages and launch new flavors."

For Guillem, sustainability was also a factor in choosing the perfect packaging for his vodka. A deciding factor in choosing Embrace was that the label is easily separated from the bottle, maximizing the recyclability of the glass by eliminating any ink from being printed directly on it.