Design Innovation

Campbell tapped Anthem Worldwide to design a compelling label for this special program. The design needed to maintain the soup company's core messaging while sparking new interest in where quality food comes from and what consumers can do to participate.

According to Anthem, the final design has an honest, forward-looking approach, embracing simplicity to best express uncompromised, wholesome ingredients, while adding temporary new twists to Campbell's iconic brand elements. pP