Design Innovation

Distillery Chooses Shrink Labels

DALLAS—Eastman Chemical Company has announced that DeLos Vodka, the only vodka distillery in Dallas, Texas, has introduced one of the first glass vodka bottles to incorporate a full-body shrink label. DeLos Vodka is available in 50 ml, 750 ml, and 1.75 liter bottles.

Shying away from the traditional etched clear glass bottles, the entrepreneur and namesake behind DeLos, Carlos Guillem, desired a package that was sleek and eye-catching. Logistically, the company also needed a packaging solution that would provide the flexibility to quickly launch new sizes and flavors. To meet DeLos's packaging needs, McDowell Label, the label printer for the vodka application, recommended Eastman Embrace™ LV co-polyesters for shrink film.