Design Innovation

The Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods. The new package holds three times as much Heinz Ketchup as the traditional packet.

In the past, on-the-go eaters have struggled to open multiple ketchup packets while worrying about making a mess. The new Heinz Dip & Squeeze product marks the first ketchup packet makeover for the food service industry in 42 years.