Design Innovation

In addition to beauty, packaging has to possess the strength to make it to the shelves in pristine condition. Even the slightest damage can have a direct impact on brand identity. With the consumer market becoming more fragmented and the number of media outlets increasing, advertisers can no longer reach all relevant groups through a few focused channels; at the point-of-sale, however, it is still possible to reach everyone. Eye-catching packaging helps make the most of that window of opportunity.