Design Innovation
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Size, shape, and feel
The consumer perception study carried out by M-real Consumer Packaging on chocolate packages showed that when consumers are considering shape, unique shapes receive the most attention. But when they open the packages, they quite quickly change their minds; usability and openability are important characteristics when it comes to deciding whether to purchase the product again. The study also showed that consumers are prepared to pay more for products packed in special or unusual packaging.
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- Companies:
- M-real USA Corp.
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