Design Innovation
Darigold Creamers Use Printpack's Shrink Labels to Maximize Impact
ATLANTA—Printpack's shrink labels are the label of choice for Darigold, Inc.'s introduction of creamers in two flavors and two sizes. A new contoured bottle and easy-to-pour cap combined with new graphics for the shrink sleeve labels provides point-of-purchase appeal.
To maximize shelf impact, Darigold chose to gravure print the labels for its french vanilla and hazlenut flavored creamers in 6 colors.
Pure Affinia™ PETG film creates a sleeve that shrinks around the contours of the bottle, allowing for a message around the neck and the entire container. The glossiness of the film enhances the high-impact graphics on the 360-degree label allowing for ingredients, bar codes, promotional information, and nutrition facts.
Printpack's shrink and roll-fed labels, tamper evident bands, and heat-shrinkable sleeves for multipacks are printed in up to ten colors using flexographic and rotogravure printing on a variety of shrink films and laminations.
Kleenex® Rebrands Ultra Soft
DALLAS—Kimberly-Clark is supporting the launch of its softest ever facial tissues with a major departure in the packaging of its Kleenex Ultra Soft brand. The new packaging, created by strategic design agency Anthem Worldwide, replaces the iconic Kleenex logo, which is usually featured, boldly on the prominent oval device at the top of the box with the words "Feel me" in Kleenex's distinctive joined-up font. This unexpected typographical approach is designed to impress upon consumers that the newly launched Ultra Soft tissues are the softest Kleenex tissues ever made. New Kleenex Ultra Soft tissues were launched in January.
What's Next for the Future of Design?
BOSTON—Last year's "DMI Re-thinking...Design" conference introduced the design community to top thought leaders on Design Thinking. This June 16-17, the design and business community will gather again in San Francisco to continue these conversations.
DMI's Design/Management Thinking content will include leading-edge practices from the point of view of executives who are applying Design Thinking to transform their organizations.
Speakers come from the design world and the business and design education arena, and will discuss what is changing in the field, and the dramatic response from academic institutions.
Information, including registration, can be found at www.dmi.org/designthinking.
