Design Innovation

Printpack's shrink and roll-fed labels, tamper evident bands, and heat-shrinkable sleeves for multipacks are printed in up to ten colors using flexographic and rotogravure printing on a variety of shrink films and laminations.

Kleenex® Rebrands Ultra Soft

DALLAS—Kimberly-Clark is supporting the launch of its softest ever facial tissues with a major departure in the packaging of its Kleenex Ultra Soft brand. The new packaging, created by strategic design agency Anthem Worldwide, replaces the iconic Kleenex logo, which is usually featured, boldly on the prominent oval device at the top of the box with the words "Feel me" in Kleenex's distinctive joined-up font. This unexpected typographical approach is designed to impress upon consumers that the newly launched Ultra Soft tissues are the softest Kleenex tissues ever made. New Kleenex Ultra Soft tissues were launched in January.