Innovation is Key to Sustainability

Weber called on the packaging industry to take three actions:
• Develop new technologies that will enable broad recycling in the future. Examples include waste-to-energy and better sorting technologies, among others.
• Set standard measurement and reporting metrics that communicate the footprint for packaging products and the end-of-life recommended disposal method.
• Support the cap-and-trade approach as a way to establish clear, predictable market-based requirements to reduce greenhouse gas emissions, providing a clear pathway to rapid transformational change to the low-carbon economy the industry seeks.