Unique Stand-Up Pouch for Motor Oil
Active collaboration results in a unique flexible packaging stand-up pouch configuration to enhance environmentally friendly credentials for a re-refined motor oil product.
Ultimately, ECO ULTRA became the first re-refined motor oil to be offered at the retail level in a flexible package. It took about six months of reviewing mock-ups and prototypes; researching and testing pouch materials, spouts, and solutions; and gauging customer feedback via online consumer surveys, focus groups, and even conversations with NASCAR® fans at the Daytona 500®.
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