Unique Stand-Up Pouch for Motor Oil

According to Votaw, Star had conducted a preliminary exploration of motor oil spouted pouch applications before its formal conversations started with Universal. "We got a call from another oil blend company because a customer had asked them about putting their product in a pouch," he relates. "We started talking about different options and recommended the spout was the way to go." Star knew a strong resource for producing the spout—Peachtree City, Ga.-based Innovative Packaging Network (IPN)—was close to its Atlanta facility, and presented the prospect with a solution that combined the firms' services. Due to a business connection with the prospect, Universal Lubricants representatives also heard this presentation, and ultimately decided to run with the concept on their own, Votaw recalls.