Unique Stand-Up Pouch for Motor Oil
Active collaboration results in a unique flexible packaging stand-up pouch configuration to enhance environmentally friendly credentials for a re-refined motor oil product.
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Sue Busch
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The solution came in the form of the stand-up pouch—a flexible packaging construction that has attracted a growing number of rigid package conversions in the consumer segment over the past decade, from early applications in tuna and juice to more recent laundry detergent and condiment entries. For ECO ULTRA, the pouch not only reduces packaging material, landfill waste, and bulk space requirements, but also—thanks to overall consumer enthusiasm for this package type—offers potentially enhanced appeal in the consumer retail environment.
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Sue Busch
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