Unique Stand-Up Pouch for Motor Oil
Active collaboration results in a unique flexible packaging stand-up pouch configuration to enhance environmentally friendly credentials for a re-refined motor oil product.
But what's a cleaner, greener product without a cleaner, greener package? In 2012, Universal Lubricants began exploring options to extend ECO ULTRA's environmental benefits to its exterior, and ideally, expand the motor oil's share of market. Initially distributed to the installer and fleet market in bulk and drums, and then later in 1-quart to 2.5-gallon plastic bottles, ECO ULTRA needed a package that more strongly supported its sustainability, yet reinforced the oil's high-quality, high-performance positioning.
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