Unique Stand-Up Pouch for Motor Oil
Active collaboration results in a unique flexible packaging stand-up pouch configuration to enhance environmentally friendly credentials for a re-refined motor oil product.
A bigger, broader future
ECO ULTRA is currently available for wider consumer purchase through Amazon.com, and Universal Lubricants is looking at other national retailers for the oil. A 5.1-quart ECO ULTRA pouch is set for release in the first quarter of 2013. Blanchat says the same "test run" process will be followed for the new package, and Pianalto adds that the pouch construction could also be applicable for Universal's ECO ULTRA transmission fluids and anti-freeze products.
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