Unique Stand-Up Pouch for Motor Oil

Finalizing artwork also proved to be a lengthy internal process. Blanchat estimates ten versions were created and revised to arrive at the desired layout, which had to effectively accommodate the pouch's folds, curves, wrinkles, and non-firm shape. According to Votaw, the artwork's cool gray color scheme, with its screens and gradients, can be "notoriously difficult" to print. Star used metallic inks and optimized the flexo print process to keep the graphics clean and defined to accentuate the package's features. Votaw goes on to say, "Our W&H ten-color press, along with our experienced printing and graphics teams, did an outstanding job in the end."