Unique Stand-Up Pouch for Motor Oil
Active collaboration results in a unique flexible packaging stand-up pouch configuration to enhance environmentally friendly credentials for a re-refined motor oil product.
Double-checks and do-overs
ECO ULTRA's transition to the pouch progressed amid numerous decisions and revisions. "We started with the one quart size determination and then had conversations [with Universal Lubricants] about other features that were desirable," Votaw remembers. "We decided on a small spout because it offered less spillage and was a better cost point." The pouch's round handle was devised after lengthy discussions about ECO ULTRA customer preferences, and the package's final footprint was the result of careful testing to assure the oil could be sold in any retail environment.
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