Unique Stand-Up Pouch for Motor Oil
Active collaboration results in a unique flexible packaging stand-up pouch configuration to enhance environmentally friendly credentials for a re-refined motor oil product.
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Sue Busch
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It all started with a cleaner, greener product. In 2009, Universal Lubricants brought a fresh environmentally conscious product to the automotive marketplace with the introduction of ECO ULTRA, a re-refined synthetic blend motor oil made from used oil that is purified of spent additives to produce high-quality Group II base oil. This "green" base oil is blended with performance-enhancing additives to make ECO ULTRA. Universal Lubricants executives say the quality of the ECO ULTRA formulation is comparable to or better than oil made from crude. The Wichita, Kan.-based firm collects, re-refines, blends, and re-distributes the oil, and has gained a business-to-business following through car dealerships, quick lube shops, and installers.
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Sue Busch
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