Think Ink

Kristo—We see some developing-country companies attempting to penetrate the market based only on price, disregarding quality and service. The threat is when the market sees the price of a new entrant as including market prerequisites of quality and service when they do not. This brings instability to the market as companies switch suppliers and switch back or traditional suppliers respond to a new entrant’s price without regard to the cost of their value-added quality or services.