Think Ink
Ink suppliers are in the thick of many dynamic trends in package printing.
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It appears the result of the price increases over the last few years has moved many printers to this unilateral (price) focus. This is unfortunate because inks impact so many parts of a printing operation and can have cost implications far beyond the actual cost of the inks. I believe by working together on these issues, an ink supplier can often assist a printer in reducing costs in other areas that can compensate for higher ink costs. Hopefully, we can start moving to a more comprehensive examination of value in the future.
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Tom Polischuk
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