The Proof Is in the Package

Think the proof is in the pudding? Au contraire. The proof is in the package, and thereby hangs a tale. Almost by definition, package proofing is fraught with specific challenges; among them, the need for can’t-miss color accuracy and the use of both traditional (board, corrugated) and non-traditional substrates, including hard-to-handle materials like clear plastic and metallic foil. Despite all the buzz about monitor-based proofing, most package printers continue to provide what most high-value brand owners still demand: a hard copy contract proof output on the actual substrate to be used for the package, or an accurate inkjet simulation, each rendered as closely to the way the item will look when it finally hits the retail shelf in living Pantone, custom, brand, or corporate color.