Ink Transit (Gravure)

Packaging designers concluded the best approach would involve a full shrink-sleeve label application for total coverage. The full-size label necessitated no change to either the existing bottle or shipping carton dimensions.

An original David Craig oil painting was selected as the primary visual element of the label. The Lawson Mardon team believed gravure was the obvious choice to both replicate the painting and incorporate the required shrinkage for the PVC shrink film. Sinden also notes, "The additional requirement for a rich, matte gold ink laydown made gravure the best choice."