Ink Matters

In addition, said John Signet, Water Ink Technologies (Lincolnton, N.C.) marketing manager: "I think one of the reasons printers focus on one or two vendors is that they are trying to realize the benefits of having a supplier who is more committed and more involved with their business. By working closely with one or two suppliers printers will, in most cases, see a consistently high level of product quality, better service, and reduced waste."