Ink Matters

Of those not currently using hybrids, one-sixth said they planned to use the inks within the next six months, mostly due to hybrid ink's increased speed, wider substrate choice, and ability to process inline.

The apprehension about hybrids is somewhat understandable, but only to a point, Kalkowski said. "A couple of factors that printers are concerned about is No. 1: they don't have experience with the inks; No. 2: there's a capital investment required to get into it; and No. 3: the price per pound is high. But what printers aren't thinking about is the quality of being able to do inline processing.