Ink Industry Hopeful, Despite Adversities

Tomorrow's outlook

"Commoditization" and consolidation are two of the biggest challenges the ink industry will have to face in the coming years. Fending off commoditization will not be an easy feat, but making the development of customer relations and value-added products a main directive will help ink makers cope. "Adding value to a customer is typcially done by exchanging knowledge and experience to help solve problems and improve processes," said Bryce Kristo, chief financial officer and senior vice president General Affairs, INX International Ink Co. "INX actively opens its resources to our customer base. Easy access to the right mix of people adds the greatest value."