Ink Industry Hopeful, Despite Adversities

The condition of the ink industry is related to the packaging industry's prospects and performance. There are downsides and upsides to this. Brand owners are always requiring more from their printers—shorter lead times, faster turnarounds, higher quality, more effective packaging. With increasing demands has come a variety of new equipment from industry suppliers with new presses, finishing systems, substrates, consumables, and more. The new equipment is enhanced more by new and improved inks that further augment the effectiveness of a printer's equipment and the brand owner's finished package.