InfoTrends’ Survey on Digital and Conventional Printing

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Figure 4 is based on questions to converters regarding what they would buy, from a long list of options, if they did not have to worry about budget. The most interesting finding is that for each type of converter, the top desire is to buy a full-color digital press that is dedicated to his or her company's primary application. That choice outranks the option for a new conventional press for each type of converter. That result is somewhat surprising for folding carton and flexible packaging converters, where color digital presses are much less known than they are among label converters. Still, as the research shows, printing short runs on conventional presses is a problem for all converters, and digital presses are a good remedy.