InfoTrends’ Survey on Digital and Conventional Printing

• There is high interest among all converters and
  even brand owners in color digital printing,
  especially for its ability to print short runs.
• Color digital print technology meets some of
  converters' most important needs, in particular
  as a cost-effective alternate to conventional
  presses for many print jobs.

To this second point, we add another general finding: in spite of the success in the market of companies such as EFI Jetrion, HP Indigo, Xeikon, and others, many converters are still not aware of how practical and profitable color digital printing can be.