Converter Perspectives: 
Digital Printing in Packaging

Where does color digital printing fit at these companies? Compared to conventional press technology such as flexo, offset, gravure, and litho, color digital is still small. Taking into account all possible digital print methods, 36 percent of converters have some type of color digital printing. One of the survey questions asks about ownership of "any type" of color digital printing equipment, which encompasses not just high-end color digital presses such as HP Indigo and Xeikon, but also wide-format inkjet and low-end tabletop color label printers. The proportion with some kind of digital printing capability is highest among label converters, at 47 percent, with folding carton converters following at 31 percent, and just 19 percent of flexible packaging converters.