Converter Perspectives: 
Digital Printing in Packaging

The four statements, of course, all take aim at key trends in the world, ones that will have some bearing on the future of packaging and labels. Color digital print has particular virtues that link it to these trends—in terms of short runs, high-quality color, minimal waste, and even variable printing for potential interactive applications. Based on the survey results, we expect the number of converters who use color digital to grow, in particular as more and more of them use color digital printing to address the market’s current and future trends. pP