Converter Perspectives: 
Digital Printing in Packaging

Who are these converters, who tend to agree or strongly agree with the statements? They come from each of the three types—label, folding carton, and flexible packaging—but they are more likely to be label converters than the other types, even accounting for the fact that label converters are the largest group in the survey. Similarly, not all of those in agreement with the statement are users of color digital for production purposes. Again, though, converters that use color digital—especially high-end systems, whether EP or inkjet—are more likely to agree with each of the statements than converters with only conventional processes.