Converter Perspectives: 
Digital Printing in Packaging

A final way to look at the future is to gauge sentiment around topics where color digital printing is an important option or a basic consideration. The figure below charts the level of agreement or disagreement with each of four statements, based on responses from all 375 converters. We intentionally made the statements fairly bold, as seen in Figure 6, with the expectation that they would provoke strong opinions, and they did. Overall, the converters tended to disagree with the statements, but at the same time, a significant minority either agreed or strongly agreed, specifically:
• 32 percent, that as a share of all jobs, short-run jobs are growing strongly, at least 10 percent per year;
• 31 percent, that digital process color is good enough for at least 50 percent of all jobs;
• 25 percent, that there is growing support for print to support interactive marketing (personalization, prize drawings, etc.);
• 26 percent, that at least 15 percent of customers require them to meet some kind of “green” standards regarding recyclability or sustainability.