Converter Perspectives: 
Digital Printing in Packaging

Regarding further choices (2nd, 3rd, etc.), specialty food and private label food continue near the top of list. The sources of short runs most often ranked second by label converters are: private label food (15 percent); specialty food (12 percent); and all other food (12 percent).

For converters of folding cartons and flexible packaging the best sources of short runs are slightly different. For folding carton converters, the sources most often cited first are: personal care products, 20 percent; other consumer dry goods, 12 percent; pharmaceuticals, 11 percent; and food—gourmet, other specialty foods, 11 percent for each. The sources of short runs most often ranked second by folding carton converters are: personal care products, 17 percent; food—private label for retailers, 14 percent; pharmaceuticals (over the counter), 13 percent; and medical products, 10 percent.