Converter Perspectives: 
Digital Printing in Packaging

Sources for short runs

Where do short runs that are so suited to color digital printing come from? For label converters, food products that are specialized to some extent are cited as the top source by 17 percent (Fig. 3). The strongest advocates for these short runs are companies with less than $1 million in revenues (26 percent) and companies with $1 million to $4.9 million in revenues (23 percent). This category (specialty foods) is followed closely by private label foods for retailers, where the strongest advocate for these short runs is the largest companies (more than $5 million in annual revenues) at 18 percent.