Converter Perspectives: 
Digital Printing in Packaging

Run length

Respondents were asked to describe their analog press printing jobs in terms of run length. Runs of fewer than 5,000 feet are fairly common, more among label converters than among folding carton converters and flexible packaging converters. While some share of those jobs is repeat use of an existing plate or cylinder, for advocates of color digital presses in converting, the opportunity is clear—there are a good number of short runs in all three applications, and these runs are a natural target for digital printing.