Converter Perspectives: 
Digital Printing in Packaging

Respondents at companies with high-end color print-on-demand (POD) presses, whether EP or inkjet, estimated the narrowest and widest dimensions of media used with that equipment. On average, the narrowest media used was 9.1˝, the widest was 13.2˝, and an overall average was 11.7˝. There is little variance from these averages for different converter categories, which is understandable given the prevalence of the HP Indigo and Xeikon equipment that mostly accommodates this range.