Getting the Copy Right

The central problem is this: How do you get "the truth" correctly onto a piece of packaging artwork? According to Kaufman, this involves correlating the actual copy or information—the content itself, no matter how it's written—with the expression (layout, readability) of that content. As noted above, information such as bar codes, ingredients, legal notifications, safety warnings, and the like, traditionally has been built into packaging artwork by the designer, who accesses the data from a multitude of disparate sources, file formats, departments, and approval systems—a highly inefficient, time-consuming, and error-prone process.