Getting the Copy Right
It’s critical for brand owners to ensure product labeling
has accurate, up-to-date consumer information.
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"We can and do work like this, but not quickly," Kaufman says. A faster, cleaner, and less error-prone option, and one that Schawk has been helping to pioneer, he says, is to create the data once, and transfer it to workflow applications throughout the supply chain from a common database. This enables users to download critical information directly from its source.
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- Companies:
- Artwork Systems
- Schawk, Inc.
- People:
- Stephen Kaufman
Jean-Marie Hershey
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