Getting the Copy Right

And there's the rub. The complexity of packaging work and a product's movement through the supply chain ups the ante on accuracy and burdens every typo with potentially disastrous consequences in terms of cost (time, labor, rework, etc.). The irony is that most CMSs being used today, especially in retail and consumer product package design, are a hodge-podge of Excel, Word, or other programs that require text file (documents) to be updated by hand and submitted for approval.