Getting the Copy Right
It’s critical for brand owners to ensure product labeling
has accurate, up-to-date consumer information.
In 1990, Congress passed the Nutrition Labeling and Education Act intended primarily to discourage misleading labeling touting the dubious health benefits of certain food items. Under the 1990 law, food labels are required to list specific values such as calorie and cholesterol content and fat and saturated fat percentages, as well as sodium levels.
- Companies:
- Artwork Systems
- Schawk, Inc.
- People:
- Stephen Kaufman
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