Getting the Copy Right

Generally speaking, the term "label" refers to the text printed on a product package to support advertising claims, establish brand identity, and enhance name recognition. The main body of legislation governing packaging and labeling, the Fair Packaging and Labeling Act of 1966, mandates that every product package or label must specify the product type; producer or processor's name and location; quantity, if applicable; and number and size of servings, if applicable, on that part of the label most visible to consumers. Labels for edible products must display sodium content if other nutritional information is shown, as well as showing ingredients. Certain food items also are required to display inspection labels.