Getting the Copy Right
It’s critical for brand owners to ensure product labeling
has accurate, up-to-date consumer information.
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"Once Schawk analyzes the source data, creates a working process, and constructs the templates, production time can be significantly reduced, sometimes compressing three hours of work into just one or two," Kaufman says. "The fact is, packaging changes that previously were simply too expensive to execute now come into reach with a well-implemented dynamic content strategy." pP
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- Companies:
- Artwork Systems
- Schawk, Inc.
- People:
- Stephen Kaufman
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