Getting the Copy Right
It’s critical for brand owners to ensure product labeling
has accurate, up-to-date consumer information.
Linking directly to the consumer product company's database obviates the need for hand-keying. This dramatically reduces the risk of error, cuts time-to-market, and boosts the efficiency of content management by ensuring that the designer is always working from the system of record. Because the EskoArtwork software can read IPC XML, Kaufman explains, Schawk has been able to take label information in XML format and express it via Dynamic Content.
- Companies:
- Artwork Systems
- Schawk, Inc.
- People:
- Stephen Kaufman
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