Getting the Copy Right
It’s critical for brand owners to ensure product labeling
has accurate, up-to-date consumer information.
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EskoArtwork's Dynamic Content module, for example, allows package developers to fix the position of each design element on the package and tie the content of each element to a location in a secure database accessible over a secure public or private network. These tools effectively separate the package's textual content from its layout, so the text of a package design can be outsourced and maintained from outside Adobe Illustrator. Thus, a graphic designer has a nearly foolproof way to access up-to-date product information in real time and automatically position it within the graphic design.
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- Companies:
- Artwork Systems
- Schawk, Inc.
- People:
- Stephen Kaufman
Jean-Marie Hershey
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