The Dish on Dots

The answers to these questions vary from market to market and from one print discipline to another. What is certain is that the right choice of screening method can help printers in their quest for differentiation. It can also have an impact in the pressroom, based on its runnability.

Screening has a long history. Developed long before the advent of digital imaging technologies, conventional Amplitude Modulation (AM) screening places halftone dots in a consistent pattern, varying the size of the individual dots to simulate the tone values of the original. It has proven to be very stable and to produce the most realistic flesh tones.