drupa Gets Personal
Industry experts share their drupa experiences and look ahead to this year’s event.
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How can visitors best prepare for drupa?
Schmidt: Prior to the opening of the event, it is important to gather information on new products and services from the professional media or directly from potential suppliers. Then, a specific schedule for visiting exhibitors should be drawn up, preferably by appointment. Of course, you should allow yourself some time just to wander through the exhibition, because inspired business ideas often come about by chance.
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